Creating Great Game Assets for Fun and Profit

Like all products, everyone wants something of quality that is easy to use. Game assets are no different, yet many people mistakenly forget this due to often times small things they overlook. Understanding how to build game assets that work great in an actual game environment versus saying "game ready" can be vastly different. For those looking to understand how to properly create game assets, whether for your own enjoyment or even to sell online through a digital marketplace, this article is for you. 

What is "Game Ready"?

This is one of those phrases that gets tossed around a lot, especially when authors want to appeal to a larger market. A low poly model set is suddenly "game ready". Lower poly doesn't necessarily mean this asset can be easily dropped into Unity or Unreal Engine. Same is true for other asset types like sprite sheets, audio clips, or animations. Each of these should be tailored specifically for the game engines they plan to support. 

I've had my fair share of "game ready" assets that I later realized the author didn't really understand the nuances of how this asset could and should be used in a game environment. 

The idea behind this article came from a recent live stream about our Blender Market, the biggest digital market place for Blender related assets. In the live stream some expressed interest in seeing more game ready assets. The question was then asked about how game assets should be created for those looking for them. After all you can't just drop in a film ready asset into a game engine.

 If an asset is too high poly it effects performance, if it's using custom shaders they may not transfer over at all to your game engine of choice. Now we've covered the process of creating game assets through a few courses to include our Game Asset Creation flow, along with the Tower Defense flow and our most recent Robot Modeling course which is currently being used in an actual game. 

The techniques you'll learn in those courses will vary, so I wanted to lay out some general guidelines and get you thinking about the process of what an actual "game ready" asset should look like. While you can go to older models and modify them to be game ready it may make more sense to start with this design methodology.

Common Pitfalls

Following along with the above, lets discuss some common issues I've seen with various models that people provide. These issues can often times be time consuming for those using your assets to fix and/or understand. I've personally dealt with a lot of these issues myself. Below are the most common I've seen:

Many meshes with no proper naming or groups. Don't make a vehicle that has every nut, bolt, door, window, etc as a loose part unless it's vital to making it function properly. This also includes naming these what they are. I've downloaded a number of assets with 20 planes and spheres of differing shapes and sizes. Make it easy to understand.

Many Materials with weird names. This goes hand in hand with the above. Naming and organization are king, especially when dealing with complex assets. The more meshes and materials, the more crucial it is to keep them organized and easy to navigate through. On recent model I've purchased had material names called "wire_138008110", there were seven materials for this relatively small mesh that has similar names. I had to go through each one to determine what part of the mesh they were utilized on.

Messy Topology. This is one that Matthew Muldoon, our Blender Market guru, stomps on quite a bit. Clean topology should be a given for any model, but often times this is not the case. Bad topology can not only affect how a model will look, but could be quite expensive to use in a game. From a performance perspective I'm looking for the best quality mesh with the least amount of vertices. Learn about retopology for dense meshes from this Introduction to Retopology course, This also goes in hand with the first point of having too many meshes. Combine meshes when possible and make sure the topology flows nicely. 

Active Modifiers. Often times I've downloaded a few files that don't contain an export of the model I want to use which leads me to exporting it myself. Sometimes certain parts of a model have a mirror modifier or an array modifier that was left active. While this may be ideal to make changes, it can also be frustrating trying to export out something and getting many individual pieces of a model exported out because modifiers were not applied.

 I would also add to this, having parts of the mesh in different layers. All this is fine to keep in a working fine, but if you expect your members to play around with the file and start exporting make sure they are aware of any and all modifiers that are still active and what layers contain what parts of the mesh. 

Bad UV Unwrapping. Improper UV unwrapping can cause models to show seams in areas were seams should not be visible, it can also make it difficult to customize this object with different textures if needed. I've personally encountered this recently when trying to texture a model I purchased. The default textures it came with were not the best quality so I decided to pop it into Substance Painter and ran into a number of issues due to how this object was unwrapped. Painting one part of the mesh mesh another part of the mesh was also covered. 

Improper Textures. This one isn't as common, but it happens from time to time. Textures can be a tricky thing, because they can also impact performance of a game.Someone may be using your model in a mobile game, so performance is vital. A texture in the 1024 size would be fine, maybe even 512, but there's no reason why a 4k map should be used. What if I wanted to make it a mobile AND a PC game?

 Well if I only had a 1024 map I'd be out of luck, but if I had multiple versions of these textures for these types of uses I'd be elated. I'd highly recommend given customers the option to have multiple resolutions, even better if you have Substance Painter you can provide the Substance file and they can upgrade/downgrade the textures themselves. 

On the same note, be intimately familiar with the various maps that would be used in games such as understanding the difference between a Normal Map and Displacement Map. Also understanding things like how compression can affect normal maps. Should you use a Specular map or a Metallic map? Will this be used in a PBR environment? Understand how these textures are used in a game environment and how they are used in specific game engines. Don't provide texture maps that need to be converted and/or have no use within the engine you're targeting. 

In general I would also add that a lot of times I've seen "personal workflows" show through in these assets. What I mean by that is that people have a certain way of working, some are neat and organized and others are not. Some have specific naming conventions they follow, and others will let the software pick. Understand these assets will be used by others, and that this should be incredibly easy to pick up and use. Keep things tidy and organized with familiar groups and naming conventions

Brainstorm Design

Before you start building anything, whether it's an addon, 3d model, animation or anything you claim will be a game asset you need to know how your game asset will be used. I would highly recommend you fully grasp how this asset will be used within the game engine you're aiming to support. If it's Unity, understand the importing process and any special instructions someone will need to follow in order to properly set up this asset.

 If it's a 3d model, it's quite simple, drag and drop. Does this asset have textures that need to be imported separately? What about materials? I often find 3d models where someone created something amazing in Blender or Maya, only to find it's a mess when I try to use it in a game engine. Where are the textures? What are these weird names for materials? Why does this object have missing pieces when I try to export? 

Lets take an example of a rigged character. Rigged characters can be quite popular, and animations in general are sought after as they tend to require quite a bit of skill and great animations are worth their weight in gold. 

Kevin decides he wants to sell his rigged character pack on the Blender Market. He's fairly experienced in creating characters, rigs and even animations in Blender. He creates a suitable mesh for the rig to properly deform the mesh as needed and he even spruces it up a bit with some nice textures and additional props like clothing and accessories. He builds a fancy rig which makes it easy to create custom animations if needed, and he creates separate layers to organize everything. This works great in Blender and he's ready to publish to the Blender Market. 

It works great and it seems to be a success, Blender users really like using this rig and it's great for short films. He decides to take it up a notch and appeal to game developers so he marks it as "game ready" without much else added in. Afterward a handful of questions arise, how can I export just the humanoid rig? Where do the textures appear? Why is my character so big? Is there a demo scene available? Why does this character fail to import into Unity? Kevin not being experienced in Unity poses a problem as he doesn't fully understand how to answer these questions. 

Does this sound familiar? In this hypothetical situation had Kevin actually tested this in a game engine he would have been familiar with all the possible issues that could arise from importing this asset. Maybe you need two versions of the character rig, one that is lower poly and just contains the rig and the character mesh. He could include a demo scene to make it easy to see how this works in game properly setup.

 There are a number of things that can change the way an asset appears when importing into something like Unity. I've written an article on the various gotchas you may encounter when Importing and Exporting Game Assets. I'd highly recommend downloading Unity: it's free and you'll become well acquainted with what others will expect to use your assets for.

The whole point of this story is to get you to think about what you're creating. You won't know what issues you'll have with your asset until you actually use it in a game engine. Maybe it appears too big, or too small. Maybe the orientation is off. If it has multiple sub-meshes do they keep their offset or do they "explode". It becomes an even bigger challenge the more complex the asset. Using our rig example, does this rig conform to the rig formats needed for these engines? If so does it work well with it's animation system?

Thinking of these things early on will help you avoid the headache of going back and forth and making major revisions. We here at CGCookie have gone through similar struggles when building our Robot character. Initially the character was not a full humanoid rig, which limited us in how we could use it within the Unity Mecanim system for IK which we needed to control the upper body aiming. 

So that was changed to a full skeleton, but then we had issues with certain bones twisting and turning in opposite directions. Had we not been testing this out early on we'd be pulling our hair out later. 

Outside of the technical aspects of testing your game assets, you also need to think about why someone would use this game asset. This is definitely important if you're trying to sell these assets. Find enough people to value your asset, fill a need or want and you'll make a tidy profit. Which leads me to my next point.

Build Generic but Great Assets

Chocofur Pro 3D Models Bundle

One obvious thing I find that a lot of authors do is that they create very unique and specific case assets. Sure that magical space Dragon looks amazing, but who is going to use that? I see so many unique assets online that makes me think "Why did they create that?". I've purchased many assets throughout the years, possibly hundreds or more and most of those are going to be assets I see being reused in multiple projects. 

The above image contains a variety of 3d models that someone looking to creating realistic architectural renders might find useful. They're expensive, but well worth it due to their quality and the ability to reuse these objects in multiple projects without standing out for being too unique. Lets take a look at another story:

Joe is browsing the Blender Market, he wants to create a crowd of people with some generic animations as a background for his game. He's not skilled in creating characters or animations and has some money to spend to help him resolve this issue. The first pack he finds looks good initially. It's made in Blender, comes with 3 characters, a rig for each of them and also some fancy shaders.

 Upon closer inspection it looks like each character has a unique rig, which will be fine for generic rigs in Unity but not ideal. Also the shaders are only usable in Blender so that isn't of much use. The animations are motion capture animations but require further cleanup. He's not sure if it's been tested in Unity as it doesn't include any Unity demo scenes.

 He decides to continue shopping. He finds another, this one is much more expensive but provides 4 characters; 2 male and 2 female. It also includes the Blend file, a Substance Painter file for customizing the textures, and modular clothes/accessories for each character. It includes a Unity demo scene with each of the characters properly setup with Mecanim, and he included prefabs of each of the characters to be easily placed into any scene with no additional work needed. While it is more expensive he decides to purchase this pack as it is highly reusable due to it's customization options and its ease of use within Unity which is the game engine he is using. 

While it can be fun to really get creating with your assets, think about what the end user will use this for. 99% of the time when I'm shopping around for assets I already have the creative design process in mind, I don't want to shoehorn a specific design into my game that doesn't fit. Give people the freedom to use your asset in a variety of ways and it'll become far more valuable. 

Think about these questions if you were building a vehicle game asset:

  • Does this car have multiple parts or is it one big mesh?
  • Does this car have an interior?
  • Can the head/tail lights be used with in game lights?
  • Can I customize the paint/rims/windows of the car?
  • Do the wheel rotate freely?
  • If I use this in multiple games will people instantly recognize what asset this is?

The dreaded "asset flip" is what a lot of game developers would cringe to be called. This is when people purchase assets to build a game around, versus building a game with carefully selected assets. Make your assets great, but easy to use in multiple projects.

On the flip side of that, there are instances where creating a very unique set of assets can be a great thing. If you build a "world" of assets it becomes far more valuable, not just because of the amount of assets, but because they all share the same style. It's much harder to justify buying that unique looking weapon asset if it clashes with the rest of your game. If you had a collection of weapons that shared the same style, it's much easier to use them without feeling out of place. 

This Simple Apocalypse asset pack was used in a live stream series on creating a Top Down Shooter, if these characters or building props were used separately it may look very apparent, but with the entire pack you can build a full game using these assets alone without having to worry about consistency in style or the technical aspects of getting these assets to work together. 

Also take note of the price, quite hefty, but well worth it. You can charge higher prices for bigger asset packs of that sort, and they can be reused over and over for similar style games. Which leads me to my last point, one aimed at those looking to make money selling assets.

Charge for Quality

Rock Essentials by Blender Guru 

I'm not alone in equating low cost with low quality. Most of my asset purchases tend to be $30-150 as I'm usually looking for something that will solve most if not all my problems. If I spend $1-10 on an asset it's usually a "throw away" asset that I'm looking to purchase on how to use something very specific with that asset and/or want to learn how something was created. If I'm looking for a quality animation pack, I'm looking for one that looks professional. Ideally someone who really understand animations, and just as important knows how these properly work in a game engine.

I spent $80 for a fighting animation pack that I wanted to use in a game. On a similar note I spent $150 for a physics based addon that ended up being a failure for what I wanted. I ended up spending $60 for another similar asset that did everything I needed and then some. The thing that irked me the most was the support and lack of organization. Support for the $60 addon was superb, in fact the author responded within a day and actually built exactly what I needed using his asset. While the support for the $150 asset was non-existent, and files and folders were a mess with tutorial videos that were 6 years old which led me to leaving a bad review. 

Quality isn't just in the asset alone, it's in the presentation, the documentation, the support and the overall vibe you give to customers. This means cleaning up your files and ensuring everything is organized as needed. This means providing ample tutorials and/or documentation on how exactly to use your product (if needed). Provide demo scenes of your asset in use. Should I need to reach out to you in need of support or how to do something then respond in a timely manner. 

Don't charge too little for your assets either. Do you want to be known as the author who makes cheap assets? Or the author who makes amazing assets that people gawk over? Think of all the asset authors out there who are quite popular, are they known for making dirt cheap assets, or are they known for this high quality work? Hopefully this article has given you some insight into how to become a better game asset creator, and possibly make it into a money making endeavor. 

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  • knuckelhead

    this is awesome. Thanks for writing it up. I cant wait till i get better with making my characters so i can start picking your brain again on making games. Thanks Sir.

  • Kaj Suominen (louhikarme)

    great article. one thing came to my mind, like creating generic objects like loudspeakers, amplifiers well basically anything you could identify a brand, would you be infringing copyright if you make a certain brand item and sell it on blendermarket?

  • crew
    Jonathan Gonzalez (jgonzalez)

    louhikarme I would generally avoid something like that unless you know for a fact that you can sell a model like that. More likely than not you won't be able to sell models that are based on some unique product a company is selling. That might be something to bring up with the Blender Market. That said, get creative with the design, take inspiration from a number of similar looking items and see how you can "kit bash" them together to create something unique (but not over the top unique).

  • crew
    Jonathan Gonzalez (jgonzalez)

    knuckelhead Keep it up! Feel free to post any questions in the community, I'm always around.

  • Kaj Suominen (louhikarme)

    jgonzalez thank you, time to get creative. :)

  • LJ Simpson (ljsstudio)

    Great topic. Thank you for sharing your wisdom and insight here! It's certainly given me some.

  • knuckelhead

    jgonzalez you know it will be the same question as always :) making a turn based game with my characters one day. but first i have to get some characters created.

  • Darren McBain (oboshape)

    Nice one Jonathan, interesting and thought provoking read as always :)

  • kellycromel

    Thanks for such an informative article! I am web-developer at website and I think I will use some tips from this material during the next update. I really support the point about Charges for Quality and try to design the product that has some value.

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    It is a nice article, but as for me, it is impossible to win big money when you are playing games.

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